Sports & Live Entertainment · Consulting · Executive Search · Training
52 Weeks of Hustle partners with sports teams, leagues, colleges, and entertainment organizations to identify elite talent, sharpen leadership, and drive revenue growth.
We bring first-hand, executive-level experience to every engagement — because we've walked a mile in your shoes.
Hands-on strategic consulting to improve business operations, maximize revenue, and grow attendance. We embed with your organization and share proven best practices from across the industry.
We find and place A-level talent across all functions — from revenue generators to C-suite leaders. With deep industry networks and a partnership mentality, we don't settle until it's right.
Customized training built around your team's specific challenges. From inside sellers to seasoned veterans, Travis brings real credibility — he doesn't just tell you how, he shows you how.
🎙️ Podcast · 6 Years Running
Weekly conversations with sports and entertainment industry leaders, sellers, and executives. Real talk, real hustle — every week for 6 years and counting.
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📖 Best-Seller
Travis Apple's best-selling playbook for being elite in the sports business industry — practical, proven, and required reading across the industry.
📖 Buy Now
Every member of our team has sat in the seats you're in. That's what makes our advice, recruiting, and training different.
Travis Apple is an award-winning author, podcast host, sales and leadership trainer, and business strategist with 18+ years of proven success in sports and live entertainment. He has held senior executive roles across some of the most respected organizations in professional sports.
Travis is the host of the long-running 52 Weeks of Hustle podcast and author of the best-selling book Hustle Your Way to $ucce$$ in Sports Sales. He built 52 Weeks of Hustle on one simple philosophy: Communicate. Collaborate. Challenge.
Anne Lichty brings more than 13 years of executive recruiting experience to 52 Weeks of Hustle, including deep expertise in Recruitment Process Outsourcing (RPO) and internal talent acquisition leadership within the consulting industry.
Her background spans early-career through executive-level hiring, high-volume recruitment, and specialized searches across sales, leadership, technology, finance, operations, and consulting. Anne is passionate about helping sports and live entertainment organizations find the leaders and performers who can thrive in fast-moving, high-pressure environments.
Don't take our word for it. Here's what the organizations we've partnered with have to say.
Travis played a critical role in the successful launch of Unrivaled Basketball League's first season. Travis' expertise in ticketing, dynamic pricing, and strategy helped us maximize revenue and deliver an outstanding guest experience. Travis' leadership and attention to detail were key in making our inaugural season a true success.
Travis was instrumental in League One Volleyball's first year, providing expert consulting, hiring top talent, and leading training initiatives that set a strong foundation. Travis' strategic approach to ticket sales across all markets helped us maximize revenue and attendance and build lasting momentum.
Travis has been a key factor in our efforts to grow our business. They have placed one SVP and three VP roles for our leadership team, while also filling in numerous Director roles, and their year-long training program for our leaders and sellers has been exceptional. Their experience, hustle, network, and training abilities make them very unique.
The training provided by Travis hit home with everyone in the room, from Inside Sellers to veteran Premium Sellers and Sales Leadership. Travis has performed at the highest level in each of these roles and established immediate credibility with our audience. We're excited to continue to work with Travis in Detroit.
Travis brings the heat! I highly recommend working with Travis as he brings first-hand experience on how to be successful selling B2C and B2B. A lot of sales trainers tell you how to do it… Travis shows you how to do it. Since partnering with them we have become a more efficient sales team.
52 Weeks of Hustle did a terrific job with our teams at our Leadership Training session. They were proactive in their preparation, ensuring they focused on the areas most desired by our teams. They brought energy and knowledge to the meeting, hit the ground running and covered quite a bit. Our team management was engaged throughout, and we have had terrific feedback.
We partnered with 52 Weeks of Hustle to speak with our Board of Governors on the importance of people and process. From there, the discussions lead to us having 52 Weeks of Hustle run a Leadership Training Session for all of our club business leaders which represented over 100 attendees. The energy they brought and the knowledge they provided to our teams allowed all of the attendees to be engaged throughout, terrific feedback, and many of us have applied the learnings already. I highly recommend 52 Weeks of Hustle and look forward to working with them in the future.
Working with 52 Weeks of Hustle has been a game changer for our growth at WolfCycle. As we scaled, finding the right talent—both at the leadership level and across individual contributor roles—became critical. The team didn't just send candidates; they truly understood our business, culture, and what success looks like inside our organization. The process was efficient, thoughtful, and tailored—something that's hard to find in today's hiring environment. 52 Weeks of Hustle has become a true partner to our business, and I would highly recommend them to any company looking to elevate their team with the right people.
52 Weeks of Hustle was incredible to work with in every way; professional, fast, hard-working, well-resourced and committed to fulfilling our unique needs. They have filled multiple roles and we will continue to use them.
52 Weeks of Hustle were effective and efficient during the process to recruit a new President/GM for our minor league baseball team.
From brand-new leagues to storied franchises, we've partnered with organizations at every stage — across professional sports, college athletics, and live entertainment.
Whether you need to hire elite talent, sharpen your sales team, or get strategic guidance — we're ready to partner with you.
"Communicate. Collaborate. Challenge." — the three pillars behind everything we do at 52 Weeks of Hustle.